The Internet Marketers Club

Archive for June, 2009

Over the past few months I have been doing a lot of Search Engine Optimization work and part of this is submitting articles and posts to Social Book Marking site.

Submitting by hand.

You can see at the bottom of this post there is a link for you to social bookmark this site and I have been using the same link to submit by hand. Obviously going through and doing this manually can take a lot of time till I found Social Bot version 4.

How SocialBot V4.0 Works For You

SocialBot V4.0 is a Windows Program that’s easy to use and performs all of the mundane tasks that are involved in Social Bookmarking.

It allows you to automatically submit your sites and pages to any number of social bookmarking sites.

In a nutshell, you enter a domain, SocialBot V4.0 spiders it and builds a list of web pages to bookmark and then it submits them to the Social Networking services you’ve got accounts with. At the present time, we support 54 of the most popular Social Bookmarking Services as well as unlimited Scuttle sites.

You can easily add your own bookmarking sites.

The Down Side of using this software.

The time it takes to sign up for all the sites and also deleting ones that have closed down can take quite a while however once it is all done the submission process is streamlined and fast.  For example I social bookmarked this post in just 5 minutes which would have taken 2 hours with the manual method.

The Up Side of using this software

The beauty of Social Bookmarking lies in how Social Networking sites aggregate your links in a central location, accessible to other users through the use of Tags (keywords) that you decide are appropriate and not a search engine! Others in your community may rate your pages based on it’s quality and usefulness, which can create an endless cycle of traffic.

Being able to automate your social bookmarking tasks is fantastic.

To read a little more about the software and download your copy go to our sales page.

This month in our pep talk we look at Decide to Be Rich.

Lots of people ask how did I start so I have been going through my old notes from almost 8 years ago and one of the greatest influences was Robert Kyosaki. Maybe this was because as a photographer for a magazine I got to have a private lunch with him because my editor was delayed.

I guess I wanted to share this because while I learnt this over 8 years ago it still holds true today.

There are lots of people sharing information but very few teaching you the skills. My mentors put a huge emphasis on developing skills. Why, because once you have the skills you can do so much more than those who just learnt the process.

——————————————————

Decide to Be Rich
by Robert Kiyosaki

Today, because of the multitude of choices we all have, it is easy to get distracted from where we want to go in life. I offer you a few suggestions on how to find your path and stay on your path to great wealth, if you should choose to do so. One night in 1975, I sat in my little apartment and began to choose the path I was now to take. I had to again decide which dad’s path I would follow, my rich dad’s or my poor dad’s. I had been off track for 10 years and it was now time to get back on track. These are some of the decisions I made and have continued to make over the years.

Ten Decisions You Need to Make to Get Rich

Step One: Decide to Be Rich

That night in 1975, I had to stop feeling sorry for myself and decide again to be rich. I went over some of the lessons my rich dad had given me … lessons that were more important than money, because they would ultimately create the financial empire I wanted. I sat quietly that night and my lessons began all over again. I could hear my rich dad talking. “The only difference between the rich, poor and middle class,” he said, “is the kind of lifestyle they want. You don’t have to be psychic to tell a person’s future. If you listen to the words a person uses, they will tell you their future.”

Rich Dad believed that words were a person’s most important tool. He constantly reminded me to watch the words I spoke, simply because he believed that the words you speak and the words you think ultimately become the world you live in. He often quoted the Old Testament: “And the word became flesh”. So that night, I remembered Rich Dad reminding me to listen to different people’s words. I noticed that poor people often said:

“I just want enough money to pay the rent.”

“I need a few dollars to get to the next pay day.”

“After I pay my bills, I don’t know how my family can afford to eat.”

People who used words such as these, often focused only on financial survival. Rich Dad often referred to these people as “poor” people, because they were poor managers of money. So a person who thought or spoke words such as these was constantly fighting for financial survival, regardless of how much money they made.

The middle class used different words because they had different ideas about how to use their money:

“Our home is our most important asset and our largest single investment.”

“We’re setting a few dollars aside every month, so we can afford the down payment on our dream home.”

“We’re saving money for our children’s college education and our retirement.”

I noticed that the middle class focused on comfort. That is why so many of them say, “I don’t want to be rich. I just want to be comfortable.”

That night, I recalled the words my rich dad’s rich friends used:

“How did you finance your shopping centre? Did you syndicate it with a joint venture partnership or did you go to a hard money lender for the interim money?”

“My underwriter has a new private placement, pre-IPO offering. Do you want a position in it?”

“I bought the shares through my corporation because the long-term tax consequences are better.”

The rich used the vocabulary found in the asset column. Rich Dad said, “The rich are rich because they are not focused on day to day short-term survival, or the expense column as the poor are. Nor are the rich focused on comfort and the acquisition of liabilities using credit, as the middle class is. The rich are rich because they focus on the long-term acquisition of assets…assets such as stocks, bonds, businesses and income producing real estate. Many times the rich will forsake meals, a steady pay cheque, a vacation, or the comfort of a nice home, to build or acquire real assets.”

So decide to be rich, even if you are broke and penniless today. In Rich Dad Poor Dad, I wrote of the difference between being poor and being broke. Poor is a state of mind where thoughts such as “I can’t afford it” or “Live below your means” come from. Being poor is eternal but being broke is temporary. The opening chapter of The CASHFLOW Quadrant is called, “Why Don’t You Get a Job?” It begins with my wife Kim and I being homeless for about 3 weeks. Even though we were virtually out of money, we continued to strive to become rich, to build a business and invest through that business. Today, even though we have plenty of money and several businesses, nothing much has changed. We continue to build businesses, reinvest in our businesses and invest through those businesses.

In The CASHFLOW Quadrant, I wrote about Be-Do-Have. “Be” is the most important part of the three word formula. Most people want to “Have” what the rich have, but they often are not willing to do what the rich “Do” to have what the rich “Have”. So whether you have money or not, it is important to “Be” rich if you decide to do so, which means being willing to make being rich more important than merely surviving financially or being comfortable.

Step Two: Decide What Kind of Money Problems You Want

There are only two kinds of money problems: not enough money or too much money. Unfortunately, the kind of money problem most people know is not enough money.

Rich Dad stressed that his son Mike and I know not only how to make money but what to do with the money we made. Rich Dad said, “Most people know how to work for money, but they do not know how to have people and money work for them.” So he taught us how to plan on having too much money. He said, “If you want to be rich, you must make sure your excess money creates more excess money. You must know what to do with your excess money before it gets to you. Most people, when they receive any excess money, spend it foolishly or just park it in the bank.”

So decide what kind of money problems you want.

Step Three: Write Your Plan and Follow It

After choosing between being rich, poor or middle class, and then choosing between too much money or too little money, it’s time to write your plan.

If you have chosen to be rich, even though you are broke today, and have decided to have the problem of too much money, read on. If you do not plan to be rich or to have too much money, then you need not read any further.

Rich Dad’s plan started with a few basic goals:

Change the characteristic of your income. Start a part-time business.
Change the characteristic of your expenses. Convert personal expenses into business expenses.
Place your business inside a legal entity.
Have your business buy your assets.
Harness the power of reinvesting.

If you’re willing to be a little uncomfortable to become very rich and retire early, develop your plan… even though you may be broke, but not poor, today. And if you are already rich, Rich Dad’s plan may help you become richer and happier…even beyond your wildest dreams.

Step Four: Decide on Where You Want to do Your Banking

Rich Dad often said that you could tell the difference between the rich, poor and middle class simply by where they went to get their money or to do their banking.

Rich Dad said, “A poor man’s bank is a pawn shop.” A pawn shop lends money on “assets” that a banker would not loan money on. When a poor person is short of cash, they will often go to the pawn shop and put their chainsaw, microwave oven, jewellery, TV sets, tools, or watches up as security. The pawn shop gives them cents on the dollar, because what the poor spend their money on is not worth anything after they buy it anyway. The pawn shop makes money by charging legal usurious interest rates.

The middle class has the creditworthiness to use banks, savings and loans, or credit unions for their lines of credit. A popular form of credit for this group is the credit card, which is easy to obtain.

The rich also use banks. But they often use different banks. They use the services of investment bankers, or find private capital from wealthy individuals, or money from institutions such as pension funds, insurance companies or the stock market. The rich, if successful as business people, have fewer problems raising large sums of money and at better interest rates.

So decide where you will do your banking.

Step Five: Choose Your Friends and Partners Wisely

One of the reasons the rich get richer is because they spend time with other rich people. Most of my best investments come from my rich friends, not from my stock brokers or real estate brokers. It is important to know if a person’s aspirations are to be rich, comfortable or simply survive. Friends who merely want to be comfortable or survive will not understand why you want to be rich and may unconsciously pull you down. And besides, the investment tips I get from people who only want to be comfortable are often tips on investments that no one else wants.

How do you find people who are rich or want to be rich? Rich Dad had a simple answer: “It’s what you know that determines who you know. If you want to change who you know, simply change what you know.” So the most important investment you can make is in your financial education and financial experience. Invest in that first and the people you spend time with will change.

Step Six : Give Yourself Time

It takes time to build a business as well as an investment portfolio. Building a business is not the same as getting a job. With a job, you expect to be paid soon after starting work. With a business, you may not be paid for years, if you are paid at all. That is why I recommend keeping your daytime job and starting a part-time business.

It is said that 90% of all businesses fail in the first 5 years. In my opinion, there are two main reasons for this sad statistic. One reason is lack of education and experience. Business is not something you can learn in school. Business is a combination of formal education, experience and guts.

The second reason is lack of money. We have heard the old cliche “Killing the goose that lays the golden egg”. When starting a business, many people kill the baby-goose before it’s old enough to lay the golden egg. In other words, most small businesses are undercapitalised, which means the new business owner tries to support him or herself and often a family on a business that is not yet up and running. So the business is drained of cash when it needs it most to grow.

Step Seven : Start Small, Dream Big

In 1975, I realised that my $700 in savings was not much when compared to Mike’s hundreds of millions of dollars, which were rapidly growing into a billion dollars. Initially, I felt like giving up, saying to myself, “What’s the use. I’ll never have more than Mike.” But then I realised that if I continued with that thought process, not only would I never have more than Mike, I would never have much of anything. I was comparing myself with Mike and trying to compete with him, rather than use him as inspiration and as a mentor. So that night I decided to dream big and start small.

Many people start small and stay small, simply because they have small dreams. In my opinion, big dreams are important because they possess ingredients vital for success: hope, desire, passion, energy, vitality, faith, drive, inspiration and creativity. These ingredients make life worth living.

So dare to dream big. Dream of all the wonderful things this world and life have to offer. Write your plan on how you can have all your dreams come true and look at the plan every day. Talk to people about your dreams, even those who criticise them. Then use their criticism to make your desire even stronger.

Step Eight: Before You Expand You Must Contract

In 1975, I knew that if I was to achieve great wealth quickly, I first needed to tighten up before I could expand. I was hurting financially because I had been sloppy with my money during the past 10 years. In college, I’d spent a lot of money just having fun. In Vietnam, I’d developed the attitude of living life to the fullest because tomorrow I could be dead. If I was going to get ahead, I first needed to pull back a little. Instead of playing golf, rugby and tennis, I focused only on rugby. Instead of spending every night in the clubs or watching television, I needed to get back to studying. Instead of trying to be everywhere and do everything, I decided to focus. I began doing more… of fewer things.

So, regardless of what you did yesterday, if you want to do better financially tomorrow, you may need to forgive your past, tighten up your activities today, so you can have a bright and prosperous tomorrow. To expand, you must first contract.

Step Nine : Get Bigger Faster

The problem with a small business or small investments such as one single family rental, is that you have to do all the work. You do all the work because there is not enough money to support paid management. So you own it and manage it. Very often, a person begins to buy real estate and soon quits because the work is hard and the pay is low. They started with a small plan and stayed small.

For business or investing to work for you, in most cases you must get big. Instead of buying only two rental properties, plan on acquiring at least 20 properties as soon as possible. (But make sure you know what you’re doing first.) With 20 properties you can afford professional management, if the cash flow is strong, or you can trade the 20 units into one larger apartment house or office building. The same goes with businesses, especially franchises etc. If you have only one franchise, you are the chief cook, bottle washer, owner and manager. If you have 20 of them, you have a chance of finding freedom faster.

The people who dream small, think small, and work small, work the hardest and are paid the least. So that night in 1975, I vowed to focus, acquire education, gain experience, start small and get big as quickly as possible.

I always remind myself of my rich dad’s words: “The bigger the asset you build, the less you work and the more money you make.”

Step Ten : The More You Share, The Richer You Become

In 1975, I knew that if I wanted to acquire great wealth quickly, I had to be a person who shared. I had to be generous. If I was greedy, stingy or tight, it would take me longer to attain great wealth. So, I decided to operate out of the B (Business Owner) quadrant, rather than follow my poor dad’s ideas on labour unions and protectionism. I knew that I needed to focus on doing more for less money, for more people. I needed to focus on sharing as much of my wealth with as many people as possible.

So Step Ten is to be generous and share.

If you do that, you will become far richer than those who work only for themselves.

Every day we are presented with multiple choices, so that we must continually choose and re-choose our chosen path. If you choose to be wealthy, use these ten steps to find your path and to stay on track.

Robert Kiyosaki
Richdad.com

Part of what Robert showed me was also to develop my skill base.Invest in your self !

That’s why I established The IM Club and you can join me and we will develop your skills and help you to think big.

Join The IM Club Here

Inbound marketing involves getting found by your potential customers through search, content and social media. Inbound marketing is more effective than traditional outbound marketing methods because you aren’t interrupting people to get their attention, with emails, cold calls, commercials, and so on.

Download this free ebook on the 5 Sexiest methods of Inbound Marketing

With inbound marketing through the Web, you create a useful, informative website and let visitors find and come to you.

A common myth about inbound marketing is that it’s a mysterious, dark art that can only be done by the search marketing elite. Nothing could be further from the truth.

Inbound marketing is something that, with the right system in place, you can do yourself.

Traditionally businesses have relied on broadcast style marketing and advertising to create awareness of their existence and offerings. Television, radio, press, billboards and Yellow Pages have all been the cornerstone of marketing efforts for the last 50 years. And these media have served us well, offering the most efficient means with which to reach a large audience quickly.

Broadcast marketing by its nature is like using a shotgun. You aim it roughly in the right direction (ie. general target demographic), pull the trigger and hope that you hit the right audience. Of course, you’re also paying to hit some unwilling bystanders (non-target demographic) but that’s unavoidable. You then trust that the people you have hit will react to your efforts.

Inbound marketing turns this approach upside down. It involves discovering where potential customers are searching, positioning yourself correctly so they’ll find you and letting them discover whether you have what they are looking for.

Notice the difference? Rather than trying to force yourself onto unsuspecting masses, qualified prospects are ambling up to you.

Broadcast marketing relies on potential customers noticing you when YOU are ready (spending money on advertisements). It also means they won’t notice you if you aren’t active.

Inbound marketing allows potential customers to find you when THEY are ready. Any time, any place. It delivers motivated, qualified consumers to your door (website) 24 hours a day, 7 days per week.

Inbound marketing basics:

• Create a search engine friendly website

• Discover what customers are really searching for and how many of them are searching monthly

• Optimize your website to be found in these relevant searches

• Give visitors to your site information that will help in their decision making process

• Capture information about visitors to your site

• Provide methods for visitors to make inquiries or purchases

• Repeat

Building a successful website is about marketing and not just web design. Search Engines and people love content and by adding a steady stream of content you build digital real estate which draws people to your site.

Content is KING

Generally the more useful and interesting content a website has the more successful it will be. This is because more people will want to visit it again and again.

This is especially true if a website is constantly adding more and more content on a regular basis be it articles, tutorials, news and opinion or whatever.

When creating a content rich website, you should think of ways to give your website a unique appeal. Try to think outside the box. What is unique will naturally attract more attention than the mundane and more common content concepts. Over the years research has shown that it is unique content that has captured the most attention.

Using Blogs as Content

Blogs are food for search engine spiders. Why? Because they have the ability to regularly provide relevant and updated content. Blogs are an ideal way of communicating with your audience.

Let me show you exactly how powerful this system is and what we will be teaching you.

This is just a small sample of what you will learn in the IM Club. Sign up today.

As a website owner, you have probably heard the now-ancient, internet-coined adage, “the money is in the list”, dozens of times.

And, it’s safe to say that you know the power that a mailing list can wield, if not from firsthand experience, at least from the various testimonies, reports, and stories that you have read online.

In other words – you already know how vital your email list is to your online business.

The problem for many website owners, especially those who are just starting out, is that they can’t afford to, nor justify the costs of,  subscribing to a monthly membership autoresponder service.

Yes, Aweber and GetResponse have their benefits — but if you’re not making money online already, or do not have a dedicated amount of money to play around with online, how are you going to pay for a monthly email list subscription?

Bottom line: you can’t.

This is where the free [GWA] Autoresponder comes in.

Our free autoresponder plugin for WordPress combines the user-friendliness and versatility of WordPress with an easy-to-use mailing list software that won’t cost you a dime to implement and use. In our opinion, setup and integration is much easier than using various paid services – but you’ll see how easy the system is to use in a few minutes, if you haven’t uploaded the plugin already.

Just so you know — the free [GWA] Autoresponder plugin is not time-limited crippleware — while the free version only supports one mailing list, you can add up to 60 days’ worth of messages, and those messages can be sent out to hundreds of optin-subscribers.

For many people, the free version is a perfect starting point — you get to familiarize yourself with the system, build up a subscriber base, and start to see some results before upgrading to the pro version.

One boast we have that applies to both our free and pro versions — the [GWA] Autoresponder plugin will work on paid, yet shared, web hosting accounts and even most free hosting providers.

The free version will support you with up to 500 subscribers with many hosting companies while the pro version gives you the advanced Intelligent Mail Queue to customize your sending limits and manage a subscription list of thousands.

For the time being, go ahead and try out the free plugin on your blog — with the money you’re saving, and the potential money that you’ll be making with your new mailing list, this download may very well be the best business decision that
you have made so far. And, when you’re ready to take your list building to the next level, we’re currently offering you the pro version for 50% off the normal price. Go ahead and work with the software and see what it can do for you.

We have set one up for you to try in our side bar. >>>>>>>>>>>

When setting up your business it is important to keep good accounts and you can use simple desktop software or online accounting software.

Online Accounting Software

Unlike traditional accounting software where you buy a license to install a program on specific machines, using online accounting software involves paying a monthly fee which enables you to do your accounts online using a web-browser, with an unlimited number of users.

Says Edwards, “Moving to online accounting requires a very low upfront investment, you pay as you go, and someone else worries about hardware to store the data. This is pretty appealing to anyone with an eye on the bottom line – low maintenance, low cost, low resource profile.”

Of the accountants asked, most found that using online software increased efficiency when processing clients’ accounts. In many cases, this lead to substantial time savings resulting in cost benefits in the practice itself.

There were a number of reasons for this, most of which were specifically as a result of the software being online. Having the client’s bookkeeping records immediately available was regularly quoted, with the accounts being instantly available for review.

Time savings were also achieved as the accountant can review and make necessary corrections to the information from the practice office, meaning less client visits.

A number of web based accounting software systems are now available. It is widely considered that Software as a Service (SaaS) or, as it is increasingly known, Cloud computing, is the next step. The software is accessed via the internet from any computer, in the same way as a standard web page, making it very flexible.

This new way of working should become more commonplace in the near future, and embracing it could bring tangible benefits to accountancy practices.

In the IMclub we spend a lot of time teaching you how to use wordpress and they recently released the new 2.8 version.

The reson we do this is that it is a fantastic system and once you master it you will be able to create sites  for your self and others.

We do a lot of offline marketing refurbishing small business websites which we will be helping you do. If you are new to WordPress and looking for reasons to use WordPress as a CMS (content management system) in your new website, let me give you some.

Open Source Software

WordPress is an Open Source software which allows it to be used free of cost. You can use it on any kind of personal or commercial website without have to pay a single dime for it. It is built on PHP/MySQL (which is again Open Source) and licensed under GPL.

User Friendly

You don’t really have to be experienced to use WordPress on your website. Nowadays most of the hosting companies provide the ability to install WordPress on your site at a single click of the mouse. The administration section is easy to navigate and its even easy to add articles/content to your website.

Themes Support

You will never run short of templates when using WordPress. If you don’t like the themes that come with the default installation of WordPress, you can hunt on the Internet and you will find thousands of free themes that you can download and use for your website. There are themes which can even make your website look like a regular site instead of a blog.

Plugins Extend Functionality

WordPress plugins allow you to do just about anything that you want and can be installed in a jiffy. For example, you want to paginate your blog posts, just look on Google and you can easily find the relevant plugin that will easily do the job for you.

Standards Compliant

WordPress is one software that follows all the Web Standards and keeps your blog or website compliant to all the rules that have to be followed when running a website.

SEO Friendly

Search Engines have to be definitely kept in mind when building a website. WordPress uses different functions which allow it to be search engine friendly. For example sending pings to other sites, making categories, tagging your posts, use of h1/h2 tags etc.

Large community Support

As per recent statistics, WordPress is used on more than 1% of the websites on the Internet in the world. There is a large user community backing the development of this software. So, whenever you face any problems, you can go through all the available WordPress forums and communities and find answers for all your questions.

Here is a video of the new format and functions.

If your interested in producing your own audio books and articles this is going to be the most important message you have ever read!

I started looking for teleprompter software last year as I do a lot of audio production converting books and articles into audio.  When I started looking I could not find much under a couple of hundred dollars and none recorded audio at the same time.

You have probably found the same thing!

I was not looking for Studio software just a simple program that would let me do my recordings to create audio books and articles as they are one of the fastest growing markets on the Internet

The only personal teleprompter with inbuilt recording option to make your audio books and articles sound more professional. Use MSI Prompt professional to add value to your products by adding a recorded version of them. There are hundreds of thousands searches for audio books and articles.

Imagine being able to:

1. Create your own Audio Books to sell
2. Easily create audios from articles
3. Take other peoples books and turn into audio for a fee
4. Add value to your ebook by providing and audio
5. Take PLR products and create a new product
6. Turn all your articles into audios and package

It is for use by people who want to make good audio on their personal computer.

Download the trial to see how it works.

http://storehouse.s3.amazonaws.com/msiprompt.mp4

Unlike many other teleprompters it allows you to record your audio right inside the program while viewing the scrolling text.

It’s Easy to Order….

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When you start your online business whether creating your own products or consulting to business, there are quite a few different ways to make products and either sell them or give them away for a name and email.

Here are different products you can create:

Ebooks – these are usually delivered in pdf  format and a great program to make them with is either word and then use a free pdf creator. I personally use Open Office as it lets me create the PDF from within the program and parses the links inside your ebook a lot better.

Here is a sample: Download this Free Report

It is also good to make a small graphic to make the book look more professional and this can be done easily and we show you in the coaching.

Within your ebook you can have links to your products and services, videos and pretty well anything you think would be of benefit to your reader.

Reports – are shorter forms of ebooks and tend to concentrate on just one topic. They are produced exactly the same. Your ebook may be on Website marketing but your report would be just on keyword research.

Audios - are quite simple to create and you can use your phone or skype to record the call then convert to a mp3. You can also just record your self talking on a specific topic and also make small online radio programs called poscasts. Another great way to make it unique is to call experts in your industry and ask then some questions. You can also add it as content.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Videos – are a little harder however there are some simple ways to do this. Using programs like Camtasia let you make how to or demonstarting videos. Slideshare allows you to turn simple Powerpoint slides into videos. You can also do the full blown video using a cam corder and compiling.

CD and DVD’s – can be compiled using all the suggestions above.  They can include many forms of content and can be made as web pages and then the disk will open the browser on the users computer. We see this done a lot with computer magazines etc.

Most of these can be produced for relatively low cost and the main thing is to get organized. They can be put together as products or added as content. We go through all these different processes in the club so why not sign up today.