Archive for the ‘Internet Marketing’ Category
As the economy slows down, businesses are finding they have to cut their marketing budgets and are looking for more cost effective forms to get the message out about their products and services.
Add to this the traditional forms of marketing like TV, radio, print and cold calling are now getting diluted with new technology blocking many of these from ever reaching prospective customers.
People can record TV shows without the adds, they redirect calls to their voice mail to screen at a later time and many people get their news and other information from web services, screen their emails with spam filters and generally are able to screen out most things coming into their lives.
When people buy things they are more likley to go online and look for the information themselves, ask people in their facebook list or look for referals from others.
Enter the new marketing paradigm called Inbound Marketing.
There are three specific ways Inbound Marketing improves on the efficiency of traditional marketing:
(1) It Costs Less – Outbound marketing means spending money – either by buying ads, buying email lists or renting huge booths at trade shows. Inbound Marketing means creating content and talking about it. A blog costs nothing to start. A Twitter account is free, too. Both can draw thousands of customers to your site. The marketing ROI from inbound campaigns is higher.
(2) Better Targeting – Techniques like cold-calling, mass mail and email campaigns are notoriously poorly targeted. You’re reaching out to individuals because of one or two attributes in a database. When you do Inbound Marketing, you only approach people who self-qualify themselves. They demonstrate an interest in your content, so they are likely to be interested in your product.
(3) It’s an Investment, Not an Ongoing Expense – When you buy pay-per-click advertising on search engines, its value is gone as soon as you pay for it. In order to maintain a position at the top of Google’s paid results, you have to keep paying. However, if you invest that money in quality content that ranks in Google’s organic results, you’ll be there until somebody displaces you.
Unfortunately you will not find out much about this new concept from the people who design your website because they are not marketers. They are designers and like in the past many do not communicate with the marketing dept.
The days when a pretty brochure style website would draw customers has come to an end and the business that utilizes Inbound Marketing techniques will dominate the market place.
In our next post we will discuss what these new marketing techniques are. To keep up be sure to use our rss feed or get the post delivered to your email box.
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This directly fom Google.
PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page’s importance.
So what does all this mean in lamens terms?
PageRank is an independent measure of Google’s perception of the quality/authority/credibility of an individual web page.
It does not depend on any particular search phrase. For the public (you and me), Google conveniently reports this as a number from 0-10 (10 being the best). So, assuming for a second that your web page and your competitors web-page has the same relevance – then whoever has the higher PageRank gets the better ranking – and shows up at the top of the results page.
This is why PageRank is so important. Your relevance is based on your content (if you’re a consulting company specializing in technical selling, your relevance for stainless steel monkey wrench searches is going to be understandably low). Your PageRank is what counts.
How PageRank Is Calculated
There has been a lot written and a lot debated about Google’s PageRank, but on one point there is near unanimous agreement.
PageRank is primarily determined by how many other web pages are linking into you. Google considers this kind of inbound a link a vote of confidence. But, here’s the trick: Not all inbound links are created equal.
Web pages with more credibility that link to you have more “value” to your PageRank than those with less credibility. How is this credibility determined? Why, by their PageRank, of course! So, let’s take an example.
Lets say you have your Uncle Charlie link to you from his blog to your small business website. Let’s also say that Uncle Charlie’s blog has a Page Rank of 3 (this is being a little generous because all Uncle Charlie writes about is his dog Sparky and he has limited inbound links). This link from Uncle Charlie will certainly help you – a little bit. It will help you more if you can find 100 such Uncle Charlie websites with a PageRank of 3 and get them to link to you.
However, if you get a single link from a site that is PR6 or above, it’ll help you more than a 100 Uncle Charlie websites. Why? Because it has a PageRank of 6 and a link from it is much more valuable. I divide up PageRank into these broad categories:
0-3: New sites or sites with very minimal links
4-5: Popular sites with a fair amount of inbound links
6: Very popular sites that have hundreds of links, many of them quality links
7-10: Usually media brands (NYTimes.com), big companies or A-list bloggers.
Now, it’s important to note that PageRank is believed to be calculated on a logarithmic scale. What this roughly means is that the difference between PR4 and PR5 is likely 5-10 times than the difference between PR3 and PR4. So, there are likely over a 100 times as many web pages with a PageRank of 2 than there are with a PageRank of 4. This means that if you get to a PageRank of 6 or so, you’re likely well into the top 0.1% of all websites out there. If most of your peer group is straggling around with a PR2 or PR3, you’re way ahead of the game.
What’s Your PageRank?
There are two ways to figure out what your approximate PageRank is. One, you can download the Google Toolbar (the PageRank feature is not turned on by default, so you’d have to enable it after installation).
The other way is to use our immensely popular (and free) Website Grader tool. It will not only tell you your Google PageRank, but a bunch of interesting other stuff.
Summary: Organic search is like free advertising.
It’s worth the investment to try and get a high ranking by the major search engines. To rank high you should do two things:
- First, make sure your site has the right relevant content for the types of searches your potential clients are conducting.
- Second, try to get the highest PageRank possible. To do this, you need to get as many inbound links from as many high PageRank web pages as possible.
Meta-data is information about a web page that is not part of the “core” content of the page. It provides useful information regarding the page to various pieces of software (a browser, search engine crawlers, etc.). From a structural perspective, meta-data is stored in a different part of the web page’s HTML code than the usual web content that people see.
While Google does not take much notice of some Meta Data lots of other engines do so it is important to get it right and make sure it is relevant to the rest of your site.
There are three primary pieces of meta-data that you should be concerned with.
Title: This is without a doubt, the most important piece of meta-data there is.
One could further argue that it is the most important part of your web page, period.
First, the title is what is recognized to be the one piece of information that describes what the page is about. (Similar to a book title or article title). It shows up at the top of the browser when users are browsing your site. It is the default title your browser and book-marking sites will automatically use when people decide to “save” your site for future use.
Second, it is what search engines also use to figure out what the site is about. Compared to everything else on your page, it gets the most “weight” from the search engines. Think of your meta-data title just like you would if you were writing an article for the Wall Street Journal or authoring a book. The title is immensely important.
Description: This is an “abstract” or summary of the web page. Most SEO experts will advise you that you should ensure that important words and terms about your site should be crafted into the description somehow.
I would agree.
Another use of the description is that currently Yahoo! (and possibly other engines) use this provided description, or a part thereof, when your site “matches” on a given search term and it has to show a small summary of your site below the title.
Keywords: This element provides a set of key terms or words that describe the web page.
Many years ago, when search engines were first introduced, the keywords element was very heavily weighted towards determining the context of a web page. It was a quick way for the search engine to “figure out” what a web page was about (instead of having to scan all the content).
But, as time went on, people started abusing this “feature”. They stuffed words into the meta-keywords element that had nothing to do with the web page’s content. (The rationale was that by stuffing “popular” words, they’d draw some traffic).
As a result of this abuse, the importance of the meta-keywords element has been greatly diminished. Search engines no longer look at this information as the definitive way to figure out context. However, most SEO experts continue to advise that it is important to use the keywords element because it is still used.
That’s it. Basically, the key is to make sure that you understand what the three most important pieces of meta-data are and ensure that you include them in your web pages.
Lots of people and businesses pay a small fortune for web design and yet in the end all they get is a petty brochure that draws very little traffic and has no interactivity with their clients or prospects.
Why is this so?
The main reason is that many of the web designers around at present come out of the magazine and media industry where people pay quite a few thousand dollars for single page glossy adds.
The Internet is a different Medium.
These websites never perform very well unless all you want is some branding.
Real people and search engines are looking for content not lots of pretty pictures and flash.
A simple site with good information will always out perform these glossy brochure style sites.
Using a program like wordprerss will also increase your visibility far more than static html pages simply because they are designed for the Internet.
At The IM Club we can produce a fully optimized, self managed, media enhanced web site with a full years hosting for around $880 AUD dollars. We can guarantee it will outperform most other websites if you help us to add content to it on a regular basis.
We also include access to this membership site for life ensuring you keep up with the latest information and technologies. If you would like more information use our online live help if we are available or our ticketing system. If you want to talk to us from anywhere in the world you can call us at our Australian office. 07 3103 2763
Look forward to hearing from you.
Lots of people ask me how did I manage to set up my profitable online business and the answer is always I developed some skills.
In The Internet Marketers Club we concentrate on developing what we call CORE SKILLS.
Hosting and Web Development
Search Engine Optimization
Marketing and Advertising
Graphics and Artwork
Media both video and audio
These are the main core skills however once you know a little about each one you can then choose to specialize in one specific area.
Its sort of like university where you develop the foundation skills then choose the area you want to specialize in.
Its not as Hard as You Think!
Its not about becoming a guru at each of these skills but having enough knowledge about each that you then have a foundation to launch from. Most people can do this in a few months with a little direction.
Developing these core skills opens up a wider range of opportunities.
You are no longer dependant on other peoples programs to develop your income which become hugley diluted because everyone is doing the same thing.
Also because you now know how it all fits together you can wisley outsource various functions as you know what is involved.
Developing your own online business can be one of the most exciting ventures and with a little help and coaching you can develop all sorts of successful ventures.
Why not consider joining the IM club today and develop your core skills.
While it is true that the only external resource that you need to start an online business is a computer and a connection, you must have some personal qualities as well, because without these, it is going to be a lot more difficult to achieve success – not necessarily impossible, but definitely far more difficult.
The first thing that you have to bring to your business is an absolute determination to succeed.
From the very beginning, you have to be completely, 100% determined that whatever you do is going to succeed, without exception. You have to be willing to do whatever it takes to achieve that success, even acknowledging that there will sometimes be a ‘cost’ involved (e.g. less time with your family in the early days).
You must also accept that there is work to be done.
If you have not already done so, when you start searching the net for information about starting your own business, you will find that there is a lot of nonsense flying about, and you have to learn to recognize it for what it is.
There is no secret, magic formula that is somehow going to mysteriously transform you from an individual who has no money in your bank account to one with a million dollars, in six months or less.
That is called the lottery, not business, but you will undoubtedly see products that make outrageous claims of this nature.
These products are successful because everybody is looking for the secret shortcut to success that means they do not have to do any work.
Don’t fall for this garbage. There is no secret, there is no magic formula – success is in direct proportion to the amount of effort you put in, end of story.
You have to be organized and focused, and you have to have (and work to) a plan. If a job needs doing, then in the early days at least, it is down to you to get it done, and it won’t get done if you are disorganized, lacking in focus or have no plan.
You have to be a little thick skinned too, because when you tell people that you are trying to earn money on the internet, many of them (none of whom have any idea what they are talking about) will mock you and suggest that you are crazy. Ignore it, and bolster your spirits by remembering that it is you who will have the last laugh!
The bottom line is, everything that you need to succeed in business in the ‘bricks and mortar’ real world is needed to succeed online as well, except for the cash to get your business up and running.
At The Internet Marketers Club we believe in developing your skills so that you can easily convert them to growing a successful business. Sign up today for our course and let us show you how to put it altogether.
In the 1990s, the nascent internet was commonly referred to as the “information superhighway”, a phrase that was coined by Senator Al Gore in 1978 according to most reports.
The funny thing is, even though it seems to be a very dated phrase to modern ears, it is still essentially true. The vast majority of people still use the internet as a source of information first and foremost, and this in itself should be no surprise.
Although this is open to debate, there is probably not a library or museum where there is more information available than there is on the Internet, and of course, the internet has the vast advantage over every library and museum of being accessible at your fingertips – but there is no doubt that the nature of the internet is changing, and doing so at a pace that almost defies belief.
For example, while some brave and hardy souls had tried to publish video materials on the internet previously, it was really only with the advent of YouTube that video took off, and that was a little more than four years ago as I write (YouTube was launched in February 2005).
Yet video is now such an integral part of the everyday internet experience that it is hard to believe that there was a time BV (before video), a time when the internet was all about providing information only in written format accompanied by static images.
Another huge change that has become increasingly evident over the last 3 or 4 years is the boom in business that is being transacted solely through the medium of the internet. From massive monolithic global corporations like Google to people spending their evenings working away in their back bedroom, there are now millions of companies and Individuals who are operating a business where they make money from the internet.
This is not new. There were companies making money on the internet back in the ‘information superhighway’ days, which helped to fuel the .com boom and subsequent implosion at the end of the 90s.
But what is new and different is the fact that anyone who has an internet connection and a computer can now start their own internet marketing business quickly, easily and with very little capital outlay.
Indeed, it is the latter fact that is one of the primary attractions of starting a business online, particularly in comparison to starting a ‘real world’ business where you would need offices, computers, telephones and staff.
All of this is before you even start talking about investing money in inventory or stock, training costs and the like.
To start your own online business, all you need is a computer and a connection.
Well, actually, that’s not strictly true……
Part 2 a little later