Inbound Marketing University (IMU) is a free marketing retraining program for marketing professionals—as well as marketers between jobs—looking to gain new skills to get ahead in the competitive workforce.
What is Inbound Marketing?
Technology is making traditional (outbound) marketing such as cold-calling, print advertising, T.V. advertising, junk mail, non-solicited email and trade shows less effective and more expensive. On the other hand Inbound Marketing is marketing focused on getting found by customers.
When people buy things they are more likely to go online and look for the information themselves, ask people in their social groups list or look for referrals from others.
Enter the new marketing paradigm called Inbound Marketing.
Rather than do outbound marketing to the masses of people who are trying to block you out, I advocate doing “inbound marketing” where you help yourself “get found” by people already learning about and shopping in your industry.
In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through the search engines, through the blogosphere, and through the social media sites.
I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing and I advocate that those ratios flip.
This course will help you learn more about inbound marketing techniques.
See you in the webinar
Web Marketing Consultant