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What is an autoresponder.
Lots of people talk about autoresponders and how you can use them to grow your business online. But what actually is an autoresponder?
Quite simply, it’s a piece of software that enables you to send emails to people automatically. This doesn’t mean that it writes the emails for you and it doesn’t involve spam or sending unsolicited email. What it means is that you set up a sequence of pre-written emails that are sent out to prospects on your database at regular intervals.
The importance of this cannot be underestimated.
Time and time again internet marketing gurus tell you that the money is in the list.
This is not by accident.
The online marketing specialists know that this is fact. The more people you have on a mailing list that are interested in your products or services, the more sales you will make.
You can use an autoresponder to essentially send emails out to your prospect list, even when you’re not at a computer.
What you do is you create, lets say, a seven part email course. Then you can set the intervals for the emails to, say, once a day and send them one part of the course each day. So you write the emails one time and then anyone joining that list will automatically be sent those emails for the next seven days.
This doesn’t matter if you’re online or if you’re away from the computer. They will get sent automatically. They also get added to the list automatically. And if they choose to unsubscribe, all of that is taken care of without you having to lift a finger.
The main benefit to using an autoresponder is connected to the fact that the majority of people need to be told about a product seven times before they buy it. So I want to ask you, how many times are you telling your visitors about your product? Chances are it’s less than seven.
They’ll land on your homepage or somewhere else on your website and they’ll look at your offering, but the majority of your sites visitors will disappear. So unless you can get them onto an opt-in mailing list, either a course or free information that is of multi-part format, the chances are you will have lost them forever. You can use an autoresponder to send these messages out to people with their permission convincing them and educating them about your product.
This is simply a form of permission marketing. People will give you their permission to receive emails in return for you giving them free, quality information. Do not load the messages with over-hyped sales pitches, but give them real quality information with a small mention about your product at the end.
What you’ll find is that people come to know you and grow to trust you over time as you send them more and more information. The longer you can maintain this relationship with them, the more likely they are to actually buy from you.
The beauty of this is that using an autoresponder saves you the costs of printing, posting and packaging and enables you to contact and keep in touch with all your prospects around the clock without actually having to do anything.
Online Video-Tutorials From Aweber
Learning how to quickly and easily use AWeber in your business is easy with their online video tutorials. Click one of the links below to begin viewing each section.
How to Get Started
Learn how to select a list name, compose messages, copy & paste those messages into AWeber, and add a subscriber opt-in form to your website. If you enjoy this video, you’ll want to sign up for our free live webinars held weekly done by our education team.
Email Newsletters with Free Templates
You can easily create and schedule email newsletters to be sent automatically. See how to create and send an email newsletter using one of 51+ pre-designed templates in a few simple steps.
Build an Effective Follow Up Campaign
Start an effective campaign with an autoresponder and a follow up message. Not sure what to say in your autoresponder? Watch this video for ideas on how to build trust and credibility via opt-in email.
Add a Web Form Opt-in to Your Website
Don’t let your website visitors leave and never return! Learn how to easily build your subscriber list with effective opt-in forms.
Create Fancy Formatted HTML Messages & Spell Check
Use the integrated WYSIWYG HTML editor to create formatted messages with alternate fonts, colors, and images. Spell check messages and save custom dictionaries for unique words that appear in your messages.
Learn how to import opt-in subscribers from nearly any file format including Microsoft Excel.
Send Newsletters to Multiple Lists
Sending opt-in newsletters to more than one list is easy with automatic duplicating preventing subscribers on both lists from getting multiple copies. Also available but not updated in this video are features to exclude subscribers on certain lists.
Convert RSS to Email with Feed Broadcaster
This tutorial shows you step by step how to setup Feed Broadcaster on Google Blogger.com to send email updates about new posts to subscribers. This also includes adding a web form to Blogger.
Capture Custom Data Fields
Your opt-in forms can capture and store up to 25 custom fields of information about each subscriber. Learn how to setup these fields.
Personalize the message subject line and body of each message sent from AWeber. Include name, dates, email address, geographic location data, or any other captured custom field within your messages.
Searching Subscribers and Saving Custom Views
Powerful search utilities allow you to easily locate segments of your subscriber lists. Save these searches for later lookups.
Send Newsletters to List Segments
Search subscribers to segment your subscriber list based on custom fields and geographic data and then send newsletters to only those segments.
When a subscriber buys from you and opts-in for your customer list use automation rules to have that person automatically unsubscribed from prospect lists.