Slideshare – Public Videos Without a Camera.
In this tutorial we look how you can add some content and get some very different traffic to your site.
Here is the one I made.
You have probably seen all the eBooks and tutorials telling you how to generate lots of traffic from Youtube and other free video sites. But what if you’re no good at making videos, don’t have a video camera and still want to get on the multimedia bandwagon.
Well this short tutorial will introduce you to a little know program that will give you plenty of visitors and also allow you to do a lot more. It’s called Slideshare.
While the top rating stats are not as impressive as the video sites they can still generate some pretty impressive views and get into search engines a lot quicker and are much more relevant.
243,828 visits in 5 months is not a bad click rate and if you go have a look you will soon see it is just a PowerPoint presentation in a system that is taking off like wildfire.
The Battle With A Well Known Marketer.
I was challenged by a well known marketer who told me his system would rank him number one against my new found system Slideshare.
To use our systems to promote a very popular topic and to see who would come out on top and also get the most views.
The topic was “how to write a post in wordpress”. Lots of searchers, in fact 1.72 million. Lots of competition especially from wordpress them selves.
Initially he was ranked a lot quicker and had two listings above me but I am all for slow and steady wins the race. Two months later and his listings have dropped down a lot and I am still number 3 or 4 on the front page of Google for that search term plus other you will see in the video.
I have had over 1600 views and he has a few (55) but not nearly as much as me.
Do a search for “how to write a post wordpress” and look in the url for slideshare msincome and you will see me on the front page.
Now the system my competitor used was called Tube Mogul so use both and you should decimate the competition.
By using both of our systems you will drive a heap of traffic to your sites and get good rankings on all the major search engines.
We have now used both systems together in a number of different niches and the results are outstanding.
Let’s have a look at the history of Slideshare.
Jonathan Boutelle is the CTO of SlideShare, and is a principal at Uzanto Consulting. A software engineer by training, his interests lie at the intersection of technology, business, and user experience. He has worked as a software engineer for such companies as Commerce One and Advanced Visual Systems, and has worked with numerous Fortune 500 companies to help them make their technology easier to use. He is particularly focused on technology that brings the web experience closer to the capabilities of the desktop.
In this interview, Jonathan discusses SlideShare and PowerPoint.
Tell us more about yourself and your team. Also, tell us about how SlideShare evolved — and where do see it headed in the near future.
So I’m a software developer turned entrepreneur. I founded my company Uzanto 3 years ago with two partners: Rashmi Sinha, who is a cognitive scientist turned designer, and Amit Ranjan, who is a consumer marketing guy turned entrepreneur. SlideShare is our second product: our first was a web-based market research platform called MindCanvas. We have a crack team of developers and designers working for us, and we have offices in both Mountain View, CA and New Delhi, India.
The idea for Slideshare came about when I was helping organize an informal tech conference. Speakers were giving me their PowerPoint slides, and I was expected to somehow upload them to the web for sharing. For informal conferences, this is really important: the knowledge has to be shared with the broader community over the internet in order to have impact. I realized that there was no good way to share PowerPoint on the web!
When we launched the site, we were really still thinking about it as a way to share slideshows from conferences.
But our users had other ideas.
From the first day we were getting business plans, photo albums, sermons, and even book reports!
PowerPoint is a very flexible medium, and it turns out it is used by all kinds of people to do all kinds of things. It’s a medium that allows you to tell a story with words and pictures, and it’s extremely easy to use. I think of it as the people’s multimedia authoring tool. So it’s not just for businesses. At this point SlideShare is a real mix.
We have professional speakers and consultants who upload talks and presentations that they want to share. Then there is the e-learning crowd which has lectures and lessons on everything from math and history to web 2.0 and podcasting.
And of course there are individuals with the funny PowerPoints that used to get emailed around and now get uploaded to SlideShare. And photo essays, sermons … all kinds of stuff really!
SlideShare is often called the YouTube of presentations. Do you think presentations will get as mainstream as video? And what about your business model — will SlideShare always be free.
Presentations are a fundamentally a different type of medium than video. So it is an apples to oranges comparison. In some sense, though, presentations are already more mainstream than video. How many people create PowerPoints, compared to creating videos? I would bet, globally, that more people create PowerPoint. It’s just not a mainstream web format yet, because nobody has ever made an easy way to share it.
Video is mainstream because everyone enjoys being entertained. Presentations will be popular on the web for the same reason that regular text is: because people need to share knowledge and ideas, because people need to communicate.
If you look at tags like education or web 2.0 on SlideShare, you’ll see dozens and dozens of presentations: it’s becoming a real knowledge repository. We think that eventually looking on SlideShare will be natural place to go to get information about any topic, much the way Wikipedia is today.
Now whether it’s as big a business as video is another question. Time will tell. We do know that it is big enough to bring together a large and active community of users, and that it has global appeal.
As to the business model: the current site functionality will always be free. As we add new features, we may charge for some of those features. But we think that the site itself, as a free destination site, is a very compelling business — there are several ways to make money, including targeted advertising. Wait and watch for more details!
Now about the file formats — and these are essentially two questions. What made you choose Flash as a presentation delivery format? Also, do you plan to support the new PPTX file format of the upcoming PowerPoint 2007 –tell us more about this.
I chose Flash because it’s the only viable way to display vector graphics on the web. So we used Flash mostly for image quality reasons. You can project a SlideShare slide onto a 30-foot screen and it will still look good! That’s the power of vector graphics.
We will absolutely support PPTX! It will take a little bit of time, but it’s cool that Microsoft is using an XML-based format — this is much easier for third parties like us to parse and interpret.
Currently we accept PowerPoint (ppt & pps), PDF, & OpenOffice (odp) files. If you are on a Mac and use Keynote, export to “PDF”.
Your PowerPoint support currently looks at the slide itself as a unit rather than separate slide elements like video, sound, animations, transitions, etc. Do you plan to make the PowerPoint conversion to Flash more faithful in the future?
We are listening very actively to our users on this one. Several types of requests come up again and again, but we also hear that that our users really like that SlideShare makes presentations a truly web-friendly experience. So, we are keeping that in mind as we decide what to add to make the conversion more faithful.
Can you share some trivia about SlideShare, or something funny that you would like to share with ebook readers.
One of our most loyal users has started redesigning the front pages of other people’s presentations! He feels like the first page of a presentation has a big effect on whether people open it (which is very true, incidentally: the title and the first slide make or break a slideshare presentation). So if he finds a presentation he likes, he designs an alternative first slide for it, and uploads it as a separate presentation. So already we are seeing a phenomenon very similar to that supported by the “video comments” feature on sites like YouTube.
The most inspiring thing to me about SlideShare is the number of teachers that are using SlideShare to share lessons and lecture slides. I love the idea that we’re helping teachers do the important work of educating the next generation!
How to make a good Slideshare Powerpoint Presentation.
In this section I will take you through a couple of the finer points on how to make a good presentation.
If you want your SlideShare to look good at different resolutions then when you create your Powerpoint, convert it to PDf as it will retain a lot more clarity.
If your using graphics to show off your program then make sure you make them good quality and don’t reduce them as your PDf compiling should do it all for you.
My blog at http://www.msiphotoshop.com has lots of resources for free photos and also some great training for photoshop users.
Tips for Making Effective PowerPoint Presentations
1. Use the slide master feature to create a consistent and simple design template. It is fine to vary the content presentation (i.e. bulleted list, 2-column text, text & image), but be consistent with other elements such as font, colors, and background.
2. Simplify and limit the number of words on each screen. Use key phrases and include only essential information. Remember these will also be listed in search criteria. The reason theprogram performs so well is because all your words included in the slide become text on the actual slideshare site.
3. Limit punctuation and avoid putting words in all capital letters. Empty space on the slide will enhance readability.
4. Use contrasting colors for text and background. Dark text on a light background is best. Patterned backgrounds can reduce readability of text.
Best Color Combinations.
5. Avoid the use of flashy transitions such as text fly-ins. These features may seem impressive at first, but are distracting and get old quickly. They also will not work in slideshare.
6. Use good quality images that reinforce and complement your message. Ensure that your images maintain their impact and resolution when projected on a larger screen. Do some tests to see how to get the best quality before you start on a full presentation. I personally like to convert mine to PDF as it seem to retain the graphics better.
There are plenty of sites around that you can download quality free PowerPoint templates to add your information to.
And of course Microsoft has a bunch as well.