Develop Your Skills – The most important part of any business is to develop your skills. If you have been doing Internet Marketing for a while then you most probably have most of the skills you need and maybe need just a little honing to get them right.
The very first thing you need to do is to make sure what you are going to be providing will actually work. If you need help we have a complete training program here at The IM Club .
To do this I would suggest you set up your own business site to promote your business and work with all the different tools to make sure you understand how they all work. This will be a great training exercise and will help you understand how it works. It also then gives you a site to refer customers.
We use WordPress for building and upgrading sites because it provides a fantastic platform and also is very Search Engine Friendly.
We set up http://webmarketingforprofit.com.au which we posted around 20 posts in the first month and used social bookmarking etc to get a Google Page Rank of 3 and over 100 visitors a day in the first 6 weeks.
Watch this video to help understand what you will be offing your clients.
What this has meant is we can now go into a meeting with our customers and show them that what we will be providing works. We can use this as a demonstration site.
Top Seven Reasons to Use WordPress for Your Small Business Website
1. SEO – WordPress provides good search engine optimization (SEO) right out of the box. There are a few tweaks you need to make, but there are many seo benefits that WordPress provides for free. In fact Google’s own Matt Cutts says WordPress is “made to do SEO well” in this video: Matt Cutts gives tips to small business owners .
2. Content – it is easy to update content on your website without knowing HTML. Do you hate the idea of having to learn to use a complex HTML editor tool like Dreamweaver? Do you have to “ask” your webmaster every time you want to make a small change to your website? Well no longer – once WordPress is set up for you, you can easily create new pages or edit existing pages using a simple rich text editor.
3. Extensions – There is a thriving ecosystem of developers creating themes and plug-ins – imagine free design themes, or the ability to extend your website with polls, contact forms, ratings or hundreds of other cool features without having to hire a web developer.
4. Support – If you do have problems, or want to add very custom features, it is easy to find support and developers who can help you. There are literally thousands of WordPress developers out there. And there are so many people writing about WordPress that help is only a Google search away!
5. One-click-installation – Quick installs are provided by many hosting providers.
6. WordPress doesn’t have to look like a blog, and it provides a way to manage your content and update your website effortlessly.
7. You get two for one – One of the other benefits of using WordPress for your website of course, is that you have a website and a blog all in one. And a blog is a great way to build traffic to your website.
WordPress is also very search engine friendly, your site will be ranked quickly due to the ever changing content.
Plugins make adding titles, descriptions and keywords so simple. Again, no HTML means ease of use. Speaking of Plugins, there is a plugin for just about anything you could possibly imagine! Want your blog to brew your coffee in the morning? Ok well maybe not, but you get the point.
WordPress is about interaction, I guess for this we should say “blogs” in general, but we’re talking about WordPress. Since a blog site invites readers to comment, you are engaging them in your content. This interaction gives your readers a reason to come back or subscribe to your feed. A static HTML site does not do this.
So here are some examples of our clients on WordPress. Some are straight blogs and some are set up as Content Management. The tutorials are here for wordpress.
* http://promotionalmugsandglassware.com.au/ This is a joint venture site where we built the web site and share in the profits
* http://affordableshedssouthside.com.au/ This is a site we converted which was an already established site from HTML to wordpress and added a blog component.
* http://blog.rossperformanceparts.com/ This is a customer that already had a good site but was not performing so added a separate blog site and improved his SEO on the established site.
* http://watertankspumpsandirrigation.com/ This is a site where we just set up a completely separate blog and then we got his other sites to refurbish