Product Creation can be as easy or as hard as you want.
In this module we will teach you the process of Product Creation such as ebooks, tutorials, how to manuals and much more. The above is a tutorial I made for Paint dot net graphics program.
The business model below will show you how to structure your business.
How to develop products for your business requires you to use some of the great software and tools around most of which can be obtained free. We will go through them all in this module on Product Creation.
Here are some of the products you can create right now!
- Video tutorials for popular or free software.
- Audio Interviews of top people in your niche
- eBooks on how to do different things
- Affiliate Marketing sell other peoples products
- Private Label Resale Rights buy rights to sell products
Here is an example of a very simple product I created by making a set of tutorials on a free graphics product.
If you want to make good money online while living a lifestyle you enjoy, these are the key issues.
Just about any online system can make you successful if you have a lot of money to invest and 80 hours to work it every week, but that most definitely is NOT what I want. This is all about having an Internet Lifestyle and the money that goes along with it.
When you first start it is a little like flying a plane. The take off is where the plane expends the most energy and is the most dangerous time. If you set up your system right from the beginning then later it will be smooth flying.
When you understand a subject, you can make it simple. Here are the five principles of being successful in your
business. Write all 5 out and post them on a post-it note right to your computer monitor. Type them up and post them on your fridge. Quote them till they’re memorized. Tattoo them on your arm.
OK, that last one may have been going a little too far, but you get the point.
If you want an Internet Lifestyle business, KNOW these keys. LIVE these keys.
Product Creation Idea 1 : Choose the Right Market Idea
Find out what people are already looking for online. Then sell it to them. Too many beginners ask the wrong question. They say, “I Have this product, how do I sell it?”
Wrong question! A much better question is, “Where can I find a hungry market of customers to sell to” The Internet makes this easy and by doing your research properly first you will have a much better chance of succeeding. Product Creation is about finding a need and fulfilling it.
It seems everyone is looking for a market where there isn’t any competition. That may have been possible 10 years ago, but it’s not today. No matter what market you enter, you will have competition. Our Product Creation module will help you find the right products.
In fact, if I don’t see any competition in a market I get really nervous.
It means all the competitors most likely couldn’t build a successful business. The best case scenario is when you find a market with a lot of competitors who all do a poor job. Then you know you have an open market.
Since you’re going to have competition, you have to figure out what your unique advantage is. Why should a customer choose you over all the other options available to them? This product creation module will help with that.
Product Creation Idea 2: Prolific Product Development
Don’t build a business on only one product. Develop multiple products and services for your audience. Which one is safer, earning $50,000 a month from one product or earning $5,000 a month from 10 different products?
It’s hard to tell which product is going to be the big winner, but if you’ve developed 10 products one or two of them is much more likely to become that big home run winner for you.
But the problem is how do you develop all these products? You have to develop a system to do them quickly. Research your market to find out what they want. Create it quickly. Get it out there and selling. Do it again.
Product Creation is not about making the 10 products tomorrow but creating and releasing slowly so you can trackeach ones performance then leverage your success.
Product Creation Idea 3: High Conversion Made Simple
Traffic eventually ends up at whoever has the highest conversion.
They can bid the most on the PPCs. They can afford to hire the most effective team for promoting their site. They’re the ones everyone wants to promote as an affiliate.
That’s why a majority of the business books I end up recommending to clients are copywriting books. If there was one skill you could learn that would almost guarantee the success of your internet business, it would be copywriting. Everything on the Internet is basically text, graphics and media. Product Creation involves a lot of writing and we will help you with this.
If you can sell, you can create profitable online business. If you can’t sell your way out of a paper bag, it’s going to be tough making ANYTHING you do profitable.
You have to sell yourself. You have to sell traffic on visiting your site. You have to sell people on joining your list. You have to sell people the products or services you’re offering.
If you don’t want to have anything to do with selling, you’re in the wrong business (although we are talking about automated selling – not in person selling and rejection).
Product Creation Ideat 4: The Truth About Traffic
Let’s now do a little correction to that big question on every marketer’s mind. “How do I generate more traffic?”
Wrong questions produce wrong answers. And it’s not just traffic you want at your site. A much better question is, “How do I generate more BUYERS at my website?”
It’s not the traffic that’s important. It’s the quality of the traffic. Let’s say one site gets 100,000 visitors a month and another one only gets 500.
Who is more successful? You can’t tell from just that statistic. What if we add in that 100,000 visitors a month are coming from a site such as Digg which generates traffic quickly that is often quite unresponsive to any offer? And what if the site generating 500 visitors was a real estate agent who focused only on selling million dollar homes to relocating executives?
So that’s why you must quit focusing on “generating traffic” and start focusing on generating more buyers. So how can we send more buyers to our website?
You may be selling the same product however product creation is about all aspects. Quite often the site that gets the 100,000 is very generic and the one that gets the 500 is very targeted.
Product Creation Idea 5: Create Systems That Do the Work For You
Your next step in leverage is bringing in team members. As a small Internet Lifestyle business you may never want a single employee.
It can all be done by outsourcing. Need someone to manage your own customer support ticket system? Outsource it.
Need someone to modify your website or do your daily marketing activities, bring on a virtual assistant from anywhere in the world. Need someone to track down experts for your interview products? Create a step-by-step system for it and hand it off to your assistant.
Don’t like writing your own emails? Have a team member do it for you. Absolutely everything in the business can be turned into a system. Some projects are more difficult than others to hand off, but all of them are doable.
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