Posts Tagged ‘inbound Marketing’
Our Offline Marketing Secrets that benefit our clients and our bottom line!
This Offline Marketing Secrets report is all about how we create targeted content for our clients on a regular basis and also how we charge and optimize this technique for our own business.
This Offline Marketing Secrets report will take you
through the exact system we use to generate a constant
stream of ongoing income from our clients and
get them great listings.
as it increases the customer value exponentially.
We all know that acquiring new clients is the hardest part of this business and yet if you already have some clients this will allow you to leverage their business and provide you with some great ongoing additional income.
so it is proven and tested to work.
Offline Marketing Secrets
As you may have heard Google is changing the playing field by choosing content overSEO.
This means that those who concentrate on content will rise to the top of the search engines in the coming months.
Google’s head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO.
Matt Cutts said this is Google’s attempt to “level the playing field” between webmasters that build quality content versus webmasters who are just really aggressive SEOs.
As I said we have been concentrating on content for our clients for years and every time google changes the rules our sites do better than before.
Using this system we have taken clients from a simple blog site to managing their whole Internt Marketing system with their hosting.
This should be the ultimate goal of all offline marketers.
Our system is based around using wordpress and then automating a number of the processes so that our clients get the best listings possible. This Offline Marketing Secrets report will show you how we do this step by step.
We also use this system fort our own products and services and so can you.
Offline Marketing Secrets Report
Page 1 – Introduction
Page 2 – Disclaimer
Page 3 – Contents
Offline Marketing Secrets Foundations and Introduction
Page 4 – Examples of what you can achieve
Page 5 – How it all started
Page 6 – Three ways of Using WordPress and content
Page 6A – Google says good ranking will be based on quality content!
Offline Marketing Secrets How To Set it All Up
Page 7 – Beginning the process setting up the automation
Page 8 – Key Phrases and content
Page 9 – Crafting the Content
Page 10 – Formatting the Post
Page 11 – Tags and Categories
Page 12 – SEO Listing and Call to action
Page 13 – SEO Listing Alternative
Page 14 – Publishing and Bookmarking
Offline Marketing Secrets Pricing and Leveraging your Content
Page 15 – Pricing and income
Page 16 – BONUS Leveraging your content for added profits
Page 17 – Resources
System That Leverages Current and New Customers Like Crazy
and Pays All The Bills!
Discover Our Fast, Effective and Proven Blueprint Of How You Can Build a Mobile Website Consulting Business That Spans The World.
I will show you all the little secrets that no one else will reveal that helped us
sell over 800 mobile sites last year. Its all about lead generation.
In this set of tutorials I will be showing you the blueprint to exactly how I set up my Mobile Website Business and bring in customers from all over the world.
Its not about how to build the mobile sites rather than how to set up the business side.
In his book “Good To Great”, Jim Collins talks about how people have different attributes and about how to create change both personally, financially and corporately.
Basically how to go from good to great.
Over the last 12 months we have taught over 2000 people how to build mobile websites and the question we get asked all the time is how do you sell the sites, find customers, do you use contracts, what are the back-end offers etc.
Well this course will take you through all these aspects.
So what do you get
1. How to get customers – we use a number of different ways to get our customers and really have not seen many other Mobile Marketing businesses doing this. We ujse all the great attributes of the Internet and offline marketing to get a steady flow of customers.
2. Business Models – We use various business models and Mobile Website software to meet all the different needs of our divers customer base. You will find as you get started different seems of gold appearing in the marketplace so you need to be able to meet their various needs.
3. Pricing – Pricing varies on what the customer wants so we do a base site pricing structure then add modules for the different functions we offer. By doing this I can show you how to set your pricing and make it an easy process.
4. Selling Mobile Websites – While our system will show you how to get customers online we also do some face to face selling at shows, meetings and the workplace. We show some simple strategies that have worked for us. Its like selling a can of Coke a Cola for a dollar or adding ice and getting $2.50
5. Backend – Most successful businesses have a backend. You buy a car but they make more money selling spare parts, you have a restaurant but you also provide catering. Quite often you will make more off the backend that you will off the product.
6. Outsourcing – I am a firm believer in knowing how my business works however in transition and growth we use outsourcing to increase our capacity and sometime it works so well that we continue with it.
7. Discussion and forum – at the end of each tutorial is discussion where you add to the material and a forum to chat with other mobile marketers
8. Free SMS – How to set up free SMS campaigns for your customers This will bring in huge refferals and allow you to monetize the system
9. Bonus – I will show you how I set up this site and manage it.
The best thing about th course is that it is quick and to the point with no fluff and bubbles.
Follow our system then tweak it for your own business as no two businesses are the same.
Are you ready to start your own Mobile Marketing Business.
Just $19.99 will get your started
Or you can visit the site here
Inbound Marketing University (IMU) is a free marketing retraining program for marketing professionals—as well as marketers between jobs—looking to gain new skills to get ahead in the competitive workforce.
What is Inbound Marketing?
Technology is making traditional (outbound) marketing such as cold-calling, print advertising, T.V. advertising, junk mail, non-solicited email and trade shows less effective and more expensive. On the other hand Inbound Marketing is marketing focused on getting found by customers.
When people buy things they are more likely to go online and look for the information themselves, ask people in their social groups list or look for referrals from others.
Enter the new marketing paradigm called Inbound Marketing.
Rather than do outbound marketing to the masses of people who are trying to block you out, I advocate doing “inbound marketing” where you help yourself “get found” by people already learning about and shopping in your industry.
In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through the search engines, through the blogosphere, and through the social media sites.
I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing and I advocate that those ratios flip.
This course will help you learn more about inbound marketing techniques.
See you in the webinar
Web Marketing Consultant
Before I start and explain the process of Inbound Marketing let me provide a couple of experiences.
Last week I spoke to students at a school about becoming Internet Marketers at a Careers event and one of the examples I used for inbound mareting was the Blendtec model.
I was amazed to hear that almost 80% of the students had seen the youtube ads and would like to have one of their blenders. These young adults were switched on and understood the changing marketplace.
Havent seen their adds yet then here you go.
If you go and search to buy a blender online you will run across their videos and other material everywhere. They have twitter, RSS feeds etc
In other words they have used inbound marketing to create a huge following and I will show the the video of where they are at today a little later.
Contrast this with a breakfast I attended today with traditional business people where they had not heard of Belndtec or understood the changing marketplace.
Now its not really the age but the attitude.
So what is Inbound Marketing.
Here is an extract from Hubspot in the US
In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.
Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It’s still possible to get a message out via these channels, but it costs more.
Inbound Marketers flip outbound marketing on its head.
Instead of interrupting people with television ads, they create videos that potential customers want to see.
Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading.
Instead of cold calling, they create useful content and tools so that people call them looking for more information.
Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.
This all seems to hard!
While its true that it will take a little more intelligence than paying out thousands to traditioanl media companies to through up your adds in the temporary world of advertising listed above, the fact is, as you become proficient at it with help from the IM Club your efforts will not be here today and gone tomorrow.
It will also be compounding. A little today and then a little tomorrow and by the end of the year you will have a large amount of content spread all over the net tripping up people looking for your services.
I am still getting leads for my products from content I produced over 5 years ago.
Lets face it magazines, newspapers, TV and Radio will most likley be forgotten tomorrow but your online content will be there for years to come. This is the real power of inbound marketing.
So is this a sustainable marketing model?
Well lets watch Blentc today and see what they say.
More again tomorrow when we will look at each of the tools mentioned in the graphic above.
Blogs, Ebooks and White Papers