Posts Tagged ‘web marketing’
Our Offline Marketing Secrets that benefit our clients and our bottom line!
This Offline Marketing Secrets report is all about how we create targeted content for our clients on a regular basis and also how we charge and optimize this technique for our own business.
This Offline Marketing Secrets report will take you
through the exact system we use to generate a constant
stream of ongoing income from our clients and
get them great listings.
as it increases the customer value exponentially.
We all know that acquiring new clients is the hardest part of this business and yet if you already have some clients this will allow you to leverage their business and provide you with some great ongoing additional income.
so it is proven and tested to work.
Offline Marketing Secrets
As you may have heard Google is changing the playing field by choosing content overSEO.
This means that those who concentrate on content will rise to the top of the search engines in the coming months.
Google’s head of search spam, Matt Cutts, announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO.
Matt Cutts said this is Google’s attempt to “level the playing field” between webmasters that build quality content versus webmasters who are just really aggressive SEOs.
As I said we have been concentrating on content for our clients for years and every time google changes the rules our sites do better than before.
Using this system we have taken clients from a simple blog site to managing their whole Internt Marketing system with their hosting.
This should be the ultimate goal of all offline marketers.
Our system is based around using wordpress and then automating a number of the processes so that our clients get the best listings possible. This Offline Marketing Secrets report will show you how we do this step by step.
We also use this system fort our own products and services and so can you.
Offline Marketing Secrets Report
Page 1 – Introduction
Page 2 – Disclaimer
Page 3 – Contents
Offline Marketing Secrets Foundations and Introduction
Page 4 – Examples of what you can achieve
Page 5 – How it all started
Page 6 – Three ways of Using WordPress and content
Page 6A – Google says good ranking will be based on quality content!
Offline Marketing Secrets How To Set it All Up
Page 7 – Beginning the process setting up the automation
Page 8 – Key Phrases and content
Page 9 – Crafting the Content
Page 10 – Formatting the Post
Page 11 – Tags and Categories
Page 12 – SEO Listing and Call to action
Page 13 – SEO Listing Alternative
Page 14 – Publishing and Bookmarking
Offline Marketing Secrets Pricing and Leveraging your Content
Page 15 – Pricing and income
Page 16 – BONUS Leveraging your content for added profits
Page 17 – Resources
System That Leverages Current and New Customers Like Crazy
and Pays All The Bills!
Inbound marketing involves getting found by your potential customers through search, content and social media. Inbound marketing is more effective than traditional outbound marketing methods because you aren’t interrupting people to get their attention, with emails, cold calls, commercials, and so on.
With inbound marketing through the Web, you create a useful, informative website and let visitors find and come to you.
A common myth about inbound marketing is that it’s a mysterious, dark art that can only be done by the search marketing elite. Nothing could be further from the truth.
Inbound marketing is something that, with the right system in place, you can do yourself.
Traditionally businesses have relied on broadcast style marketing and advertising to create awareness of their existence and offerings. Television, radio, press, billboards and Yellow Pages have all been the cornerstone of marketing efforts for the last 50 years. And these media have served us well, offering the most efficient means with which to reach a large audience quickly.
Broadcast marketing by its nature is like using a shotgun. You aim it roughly in the right direction (ie. general target demographic), pull the trigger and hope that you hit the right audience. Of course, you’re also paying to hit some unwilling bystanders (non-target demographic) but that’s unavoidable. You then trust that the people you have hit will react to your efforts.
Inbound marketing turns this approach upside down. It involves discovering where potential customers are searching, positioning yourself correctly so they’ll find you and letting them discover whether you have what they are looking for.
Notice the difference? Rather than trying to force yourself onto unsuspecting masses, qualified prospects are ambling up to you.
Broadcast marketing relies on potential customers noticing you when YOU are ready (spending money on advertisements). It also means they won’t notice you if you aren’t active.
Inbound marketing allows potential customers to find you when THEY are ready. Any time, any place. It delivers motivated, qualified consumers to your door (website) 24 hours a day, 7 days per week.
Inbound marketing basics:
- Create a search engine friendly website
- Discover what customers are really searching for and how many of them are searching monthly
- Optimize your website to be found in these relevant searches
- Give visitors to your site information that will help in their decision making process
- Capture information about visitors to your site
- Provide methods for visitors to make inquiries or purchases
Inbound Marketing University (IMU) is a free marketing retraining program for marketing professionals—as well as marketers between jobs—looking to gain new skills to get ahead in the competitive workforce.
What is Inbound Marketing?
Technology is making traditional (outbound) marketing such as cold-calling, print advertising, T.V. advertising, junk mail, non-solicited email and trade shows less effective and more expensive. On the other hand Inbound Marketing is marketing focused on getting found by customers.
When people buy things they are more likely to go online and look for the information themselves, ask people in their social groups list or look for referrals from others.
Enter the new marketing paradigm called Inbound Marketing.
Rather than do outbound marketing to the masses of people who are trying to block you out, I advocate doing “inbound marketing” where you help yourself “get found” by people already learning about and shopping in your industry.
In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through the search engines, through the blogosphere, and through the social media sites.
I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing and I advocate that those ratios flip.
This course will help you learn more about inbound marketing techniques.
See you in the webinar
Web Marketing Consultant