RSS (Rich Site Summary or Real Simple Syndication) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.
You can get feeds on just about anything from the latest weather to stock feeds, recipes, marketing and the latest news headlines.
Why RSS? Benefits and Reasons for using RSS
RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually.
You ensure your privacy, by not needing to join each site’s email newsletter. The number of sites offering RSS feeds is growing rapidly and includes big names like Yahoo News.
What do I need to do to read an RSS Feed?
RSS Feed Readers and News Aggregators
Feed Reader or News Aggregator software allow you to grab the RSS feeds from various sites and display them for you to read and use.
Once you have your Feed Reader, it is a matter of finding sites that syndicate content and adding their RSS feed to the list of feeds your Feed Reader checks.
Many sites display a small icon with the acronyms RSS, XML, or RDF to let you know a feed is available.
To get your own desktop reader like in the video Click Here
You can also get a free Online Newsgator Account and sync your desktop with their service.
Some Interesting Feeds to get you going.
If you find any good ones send them onto us.
http://feeds2.feedburner.com/TheInternetMarketersClub – Ours off course
http://www.stevepavlina.com/blog/feed/ – Steve Pavlina
http://feeds2.feedburner.com/chrisgcom?format=xml Chris Garrett
These next ones are more to stimulate your creative thinking.
Description: Monitor new Ebay auctions based on a keyword search feed
Site & Info: rssauction.com allows you to monitor all new Ebay auctions for a keyword. There are a ton of parameters that let you fine tune the listings that appear in the feed. You can also set an expiration date for the feed.
Feed Info: Feed Setup
Enter a zip code and obtain the weather information in a specific region. Click the orange RSS icon and add the feed to your reader. Each morning you will receive local and regional weather reports as they are made available. RSS feeds can be customized to include current local conditions, local Doppler radar, pollen trends, regional video forecasts with expert commentary, and extended forecast details.
Curious about the availability of specific employment opportunities in a specific industry? Receive notification when positions are made available. RSS feeds can be created for regions, salary ranges, or positions.
Coupons or Specials
Everyone loves a bargain, RSS feeds that promote time sensitive discounts or offers are becoming increasingly popular. Restaurants convey lunch specials while travel companies convey last minute deals to prospective travelers using RSS Feeds. Sample Restaurants Feed – http://www.bestrestaurants.com.au/xml/feed/dining-specials-australia.xml or
Sample Travel Feed – http://www.orbitz.com/rss/flightdeals.rss.xml
Items on eBay are time sensitive, few individuals have time to make daily auction checks of new auctions for specific products. Create an RSS feed using keywords to monitor products as they become available for auction.
RSS is still very young. Both publishers and consumers are actively seeking ways to exploit this communication medium. Additional uses of RSS feeds are popping up daily. Consider how your business might use this new communication medium to increase sales, increase productivity, and reach new customers.